There's a critical link between an organization's goals and its performance metrics. A beautiful mission statement is nothing without specific, actionable measures that provide incentives to succeed. These actionable numeric measures are called key performance indicators (KPIs) and can be organized into a structure called the balanced scorecard. The scorecard helps you quantify business performance over time: weeks, months, quarters, or even years. In this course, accounting professors Jim and Kay Stice explain what KPIs your business should consider in a balanced scorecard, from financial goals to employee and customer satisfaction. They describe how to craft a clear mission statement that complements your KPIs, and how to tie performance to incentives. Plus, get a look at KPIs in action, as Jim and Kay break down a case study examining a trucking company's balanced scorecard.

Topics include:

• Examine various theories relating to key performance indicators.
• Review leading measures.
• Identify the adverse impact of selecting inappropriate measures based on a mission statement.
• Predict the outcome of a business decision.
• Determine appropriate measures to use in performance evaluations.
• Differentiate between relevant and irrelevant measures.

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