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Practical principles and simple methods to make sure your app, site or system delivers GREAT UX! In this course, you will learn:

  • Develop a clear, solid strategy for UX that applies to any kind of product or project
  • Understand who your stakeholders really are and what you need to know from each of them
  • Separate what people say they need from what they actually need
  • Connect user needs with product strategy and requirements
  • Set the proper expectations for everyone involved and ensure there are no big, expensive surprises later
  • Use a simple method to determine which features and functions are truly important (and possible)
  • Get all players in a project to agree on what constitutes value — both for users and for the business
  • Uncover the things users don't know they need (but really do)
  • Determine and control the scope of any project
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