How can you create and maintain a long-lasting competitive advantage within a system of free competition? How can you use the interaction between the different players in competitive dynamics in order to become a market leader? These are some of the questions tackled in this Session, introducing you to the theory of competitive advantage. Developed by Michael Porter in the 1980s, this theory subsequently formed the basis for organisational strategy.
● The criteria to analyse a company's competitive positioning (5 forces)
● How competitive intensity is created in a market
● The strategies that create a lasting competitive edge
This course is in Dutch or French only. If this is not a problem for you, by all means go ahead and apply.
Apply for this course
● The criteria to analyse a company's competitive positioning (5 forces)
● How competitive intensity is created in a market
● The strategies that create a lasting competitive edge
This course is in Dutch or French only. If this is not a problem for you, by all means go ahead and apply.
Apply for this course