Analyser un problème complexe grâce à un arbre de questionnement (résolution de problème).Lorsqu'on conduit une réflexion stratégique, les questions semblent souvent se bousculer et y répondre est d'autant plus délicat que les réponses dépendent la plupart du temps les unes des autres. Comment être exhaustif sans être redondant ? Cette session propose donc une méthode de résolution de problèmes adaptée à la réflexion stratégique : l'arbre de questionnement. Cette méthode, utilisée par de très nombreux consultants, permet de structurer la réflexion et de hiérarchiser rapidement les questions et les objectifs stratégiques. Elle est ici illustrée par deux cas concrets permettant une appropriation rapide.

Wanneer we een strategische analyse maken, komen er vaak allerlei vragen in ons op. Het beantwoorden van die vragen is vaak lastig omdat de antwoorden meestal van elkaar afhankelijk zijn. Hoe kunnen we alles aan bod laten komen zonder dat er overlap ontstaat? In deze sessie maakt u kennis met een methode voor het oplossen van problemen die met name geschikt is voor strategisch denken : de probleemboom. Deze methode, die wordt gebruikt door talloze adviesbureaus, helpt u om uw gedachten te ordenen, prioriteiten te stellen en strategische doelen te identificeren. Opdat u de methode van de probleemboom snel onder de knie krijgt, gebruiken we twee concrete voorbeelden ter illustratie.

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In what ways do multi-business companies compete with each other? Why does a parent company acquire new businesses? How can this company go about developing the performance of its business portfolio? You'll find the answers to these strategic questions in this Session.

● What determines competition between groups
● How the parent company brings value to its business
● The 3 ways in which parental advantage functions
This course is in Dutch or French only. If this is not a problem for you, by all means go ahead and apply.

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SWOT analysis (Strengths/Weaknesses/Opportunities/Threats) is the first step on the road to effective strategic analysis. Though at first glance it may seem simple enough, there are a number of potential pitfalls, for example confusing strengths and opportunities, critical success factors and key performance indicators, or internal and external analysis. How do we carry out a SWOT analysis? How can we use it most effectively? What are its limitations? This Session gives you the answers.

● What is a SWOT analysis?
● In what order should you carry out the analysis?
● What are the most common pitfalls?
● What are the limitations of SWOT analysis?
This course is in Dutch or French only. If this is not a problem for you, by all means go ahead and apply.

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What is a SWOT matrix? What is it for? What do the 4 letters in the acronym SWOT stand for? What are the positions of the 4 elements on the SWOT matrix?

● What is a SWOT analysis?
This course is in Dutch or French only. If this is not a problem for you, by all means go ahead and apply.

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This Session goes over a debate which captivated university research for many years. Does a company's size determine its success? This is the view held by Richard d'Aveni. Or should one take the view, like Michael Porter, that the characteristics of an industry determine a company's performance? This Session revolves around the 3 main criticisms of Porter's model.
Why one can say that Porter's model:

● is too static
● does not sufficiently reflect hypercompetition
● mixes up operational sources with organisational sources of performance
This course is in Dutch or French only. If this is not a problem for you, by all means go ahead and apply.

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How can you create and maintain a long-lasting competitive advantage within a system of free competition? How can you use the interaction between the different players in competitive dynamics in order to become a market leader? These are some of the questions tackled in this Session, introducing you to the theory of competitive advantage. Developed by Michael Porter in the 1980s, this theory subsequently formed the basis for organisational strategy.

● The criteria to analyse a company's competitive positioning (5 forces)
● How competitive intensity is created in a market
● The strategies that create a lasting competitive edge
This course is in Dutch or French only. If this is not a problem for you, by all means go ahead and apply.

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