Dans cette formation de Knight Moves, vous apprendrez à gérer un atelier de co-création (dans le cadre de Service Design): préparer et faciliter. Attention, il ne s'agit pas d'une formation e-Learning.Vous recevrez des outils, des méthodologies et des conseils pratiques sur: - Dynamique de groupe - Déterminer le but d'un atelier - Structure logique d'une session - Rôle du facilitateur - Facilitation online et offline - Quand est-ce qu'un atelier de co-création est approprié (dans un processus de développement) - Différents types d'ateliers de co-création (atelier de vision, atelier de persona, atelier IA et user flow, etc.) En plus de la théorie, des exercices concrets, des modèles et des sources intéressantes supplémentaires sont présentés. La théorie et les exercices sont tous deux pertinents pour des ateliers online et offline. Planification concrète Jour 1: 2h30 de théorie et premier devoir Jour 2: 1 heure de coaching sur mesure (en groupes de 3 participants, 9h30-10h30/11h-12h, 13h-14h/14h30-15h30) Jour 3: 2,5h de théorie et divers exercices et deuxième devoir Jour 4: 1 heure de coaching sur mesure (en groupes de 3 participants)

Curious about design thinking? It's the design methodology on everyone's mind. While it's not magic, design thinking can help you save time and find more creative solutions to your customers' needs. Having a good understanding of the process will help you explain the benefits to management and clients and implement design thinking at your organization. In this course, Chris Nodder explains where design thinking fits into product development and what it can help you achieve. He describes each step in the process, from identifying the problem you want to solve and brainstorming solutions, to prototyping, development, and release. Learn about the pros and cons of this approach and how to overcome challenges such as organization inertia and silos. Done right, design thinking can start your organization moving toward broader user-centered design techniques such as information architecture, content testing, usability testing, and marketing research. Topics include: Agile, lean, and design thinking Preparing to sell design thinking to your organization Finding the real problem Ideation Prototyping Correcting course Offshoring and outsourcing Getting past organizational inertia and silos Tracking your success Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

Usability information resources Figma (formation interne)

Découvrez Adobe XD afin d'en tirer le meilleur parti pour vos conceptions web, d'interfaces ou d'applications, et vos créations orientées UI-UX. Dans cette formation, vous allez voir comment créer des prototypes, du plus simple au plus graphiquement sophistiqué. Vous allez apprendre à ajouter des interactions et des animations tel un designer web ou un professionnel du domaine. Ainsi, vous allez conforter votre expertise de concepteur UI-UX et vous placer au cœur du processus de conception collaborative. Topics include: Ce cours est disponible en français. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

You, or someone in your management chain, thinks that design thinking is the answer to all your problems. Now it’s up to you to make it work at your company. In this course, learn what’s involved in setting up a design thinking exercise to kick off a new project or subproject. Get tips for assembling your team, including how to determine who should be involved from across your organization. Discover what activities you need to perform to define the problem space, set goals, ideate on a solution, test that solution with a prototype, and then plan your implementation. Plus, learn about some of the common issues that can get in the way of a successful design thinking session, as well as the traps that people fall into when they do this for the first time. Follow along with an example project as it goes through the design thinking process. Along the way, watch the development team use design thinking to turn new ideas into a testable concept and full-featured product. Topics include: Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

Design Web Sites and Mobile Apps that Your Users Love and Return to Again and Again with UX Expert Joe Natoli. In this course, you will learn to: ● Understand user experience design and why it's important ● Understand how the elements of user experience work together ● Understand the research process ● Understand scope as an element of user experience ● Learn how to develop content requirements ● Understand structure as an element of user experience ● Understand organizing principals for digital media ● Understand navigation design ● Learn to create wireframes ● Learn visual design principals ● Learn the best use of color and typography ● Learn resources available to assist with User Experience Design Process ● Understand the elements of user experience ● Understand strategy as an element of user experience ● Identify business goals, and user needs ● Create a functional specification ● Learn to prioritize specs and requirements ● Architect information effectively ● Understand skeleton as an element of user experience ● Create an effective information design ● Understand surface as an element of user experience ● Understand contrast and uniformity ● Understand A/B testing processes Demande de formation //

Following a user-centered design technique puts you more in touch with your users' true needs, which helps you develop solutions that really work for your intended audience. The approaches described in this course help development teams pool their diverse perspectives and collaborate to understand how to turn thoughts, feelings, frustrations, and desires of users into the design for a product. Join Chris Nodder as he provides a road map to his series, UX Design Techniques. Each technique in this series builds on the data and output from the previous techniques. The user data from observations is used to identify user pain points and create personas. The pain points and personas are used during the ideation phase to create multiple possible solutions. Scenarios and storyboards take these multiple possible solutions and narrow them down to a working set, from which you build a paper prototype that you can usability test with some more representative users. At any point, you can follow the trail all the way back to data you gathered from your initial observations. Topics include: Understanding the benefits of user-centered design Following the data trail Getting your team on board Analyzing user data Creating personas Understanding ideation Working with scenarios and storyboards Creating paper prototypes Building products with user-centered design Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

Scenarios and storyboards provide a reality check for your designs, helping you identify design gaps and articulate exactly what features you need to build to make users happy. This course shows how to use these tools to map the concepts generated during the ideation phase of UX design to a user's real-world tasks. Author Chris Nodder explains how to write scenarios and transform them into visual storyboards that show elements that are hard to describe with words alone, such as emotion, action, detail, and progression. By the end, you'll have clear documentation to lead you through prototyping and implementation. Explore these phases and more in UX Design Techniques series on Chris's author page. Topics include: Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

Understanding how to design for multiple devices is now a required skill for UX designers. Modern users will want to access your website or app on a variety of different platforms. As a result, it's your job to ensure that your app performs elegantly and consistently from device to device: from phones and tablets to wearable tech. In this course, join instructor Diane Cronenwett as she explains how to create interfaces that work flawlessly on any platform. Diane shares how to plan your efforts before you even start your multidevice project, to ensure that you're prepared for success. She covers how to approach UX design for watches, TVs, and voice interfaces. Plus, she shares how to design a mobile experience in Figma, use different frameworks and guidelines for UX multidevice design projects, and more. Topics include: Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

Learn how to apply User Experience (UX) principles to your website designs, code a variety of sites, and increase sales! In this course, you will learn:● A clear understanding of the principles and benefits of good UX and how to apply it to your website ● The confidence to know what information should be included in your website, and how to design it to increase conversions ● A strategy for making sure you know what people need from your website, and what you or your client needs from it in order to succeed ● The ability to code a variety of websites with HTML, CSS, WordPress, and other tools Demande de formation //

Who are your users? What are their challenges? How can your design solve their needs? UX research can help you answer these questions, and many more. In this installment of UX Design Techniques, Chris Nodder walks through the process of acquiring user data and transforming that data into actionable project ideas. Learn how to observe users interacting with a prototype or simply performing tasks, build experience maps that depict those interactions, analyze the data, and extract ideas for new products and features. Topics include: Getting data to analyze Observing users Building an experience map Setting goals Developing metrics Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

Who are you developing for? How will they use your design? Building user personas can answer these important questions. In this course, Chris Nodder shows you how to create personas using information about the users most relevant to your business. He shows you how to gather and use data from interactions and site visits to define groups that represent a picture of your user types. These personas can help drive development and make sure your team is designing your product, application, or website with the same customer in mind, resulting in coherent, focused goals and an optimal user experience. Topics include: Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

With all the different design tools at your disposal for your UX projects, sometimes the tool you already know may be the best tool for the job. If you’ve wondered what kind of UX capabilities Photoshop has, this is the course for you. Instructor Emmanuel Henri ramps you up to speed quickly so you can integrate Photoshop into your UX design workflow. Emmanuel starts with covering the specific strengths of Photoshop for UX design and how they align with your project goals. He then shares tips for setting up a Photoshop file for UX design work. Learn how to create artboards and screens for UX projects; how to use shapes and bitmap objects to flesh out your designs; best practices for collaborating with team members and stakeholders; how to export assets for developer integration, and much more. Topics include: Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

Ideation helps your team generate a lot of different design ideas in a short amount of time. In UX design, your first idea is seldom your best. A broad set of ideas is more likely to lead to a more creative, more satisfactory solution for your users. The ideation phase of UX design is where you consider all the different ways you could possibly fix your users' pain points, and then narrow down to some practical, viable alternatives. In this installment of UX Design Techniques, Chris Nodder explores a variety of ideation techniques. Chris explains how to brainstorm in a way that lets all members of a team, not just the designers, contribute to a product's overall direction. Topics include: Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

In this installment of UX Design Techniques, learn how to make paper prototypes so you can validate your ideas before you write any code. This method of prototyping is fast and inexpensive, allowing you to test design ideas early using simple materials: paper, Post-it notes, index cards, and Sharpies. Chris Nodder takes you through the process, including making separate sketches of each interface element, highlighting areas where there would be interaction between a system and a user, and then running through user testing so you can observe the user's experience, reposition elements, and make adjustments. Topics include: Paper prototyping in user-centered design (UCD) Making paper prototypes Observing user interactions Adjusting designs based on feedback Testing using paper prototypes of interfaces Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

In this course, get an expert's view on how to best use Adobe Illustrator for your UX design projects. Instructor Emmanuel Henri shows you how to use the powerful UI and UX tools in Illustrator to create and design a website. He details the strengths of Illustrator and how it can help you achieve your project goals; shares tips for the best ways to set up Illustrator of UX design work; explains how to use vector features to realize designs, screens, and artboards; shows you how to share and export your designs with stakeholders, collaborators, and other developers; and more. Topics include: Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

Successful UX professionals help improve technology so that it’s more efficient, effective, and satisfying for users. But where does a career in UX really start and what kind of background do you need? In this course, join UX expert Cory Lebson as he breaks down the various subfields of user experience that form the trifecta of design, research, and strategy—so you can understand the variety of available jobs to find a role that aligns with your strengths and passions. Cory helps you understand job responsibilities as well as the benefits of working full-time for a company, consulting, or freelancing. Learn how to create a more compelling resume and a portfolio that tells a story about your journey as a UX professional. Along the way, gather insights and focused career advice, with tips for recruiters and employers. Get a better understanding of UX through a critical framework that can also help students and those in other professions who are exploring the next steps in their careers. Topics include: Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

Prototyping allows designers to quickly and inexpensively explore multiple iterations of designs. Prototypes can be submitted for testing and feedback, leading to better experiences for the business and for users. That's why prototyping is a fundamental skill for any UX designer. Explore the benefits, techniques, and tools of prototyping in this introductory course with designer Diane Cronenwett. Diane covers the basics of building effective prototypes with the right "fidelity," and getting more valuable feedback from your design testing. Learn how to build simple, satisfying prototypes on paper, and use digital prototyping tools like Moqups, InVision, and Axure to add interactivity and animation. Topics include: What is a prototype? How prototyping helps user experience Defining prototype goals Sketching ideas Creating paper prototypes Building low-fidelity and high-fidelity prototypes Creating HTML prototypes Testing and evaluating prototypes Choosing the right prototyping tool Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

User-centered design (UCD) artifacts aren't just for the visual aspect of design. In this final installment of UX Design Techniques—a series designed to teach you how to make your development process more user centered—learn how to use artifacts from each of the UCD techniques to help plan the implementation of your design. Implementation planning happens at the end of the initial UCD cycle. First, you observe users, and then you create an experience map to extract pain points, goals, and personas. This gives you the information needed to do ideation exercises. After ideation, bring things back to reality by creating scenarios, which you use to build a prototype UI for planning purposes. By investing time in these UCD activities, you'll enter the development phase of your project with a much better understanding of what you need to build to delight your users. Having a set of measurable goals and a prototype interface makes it easier to plan your implementation and set interim deliverables that you know will deliver value to your users. Topics include: Utilizing user-centered design (UCD) artifacts Creating an implementation plan Creating a story map Laying out the interface Prioritizing items on the story map Setting metrics for story map items Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

Practical principles and simple methods to make sure your app, site or system delivers GREAT UX! In this course, you will learn: Develop a clear, solid strategy for UX that applies to any kind of product or project Understand who your stakeholders really are and what you need to know from each of them Separate what people say they need from what they actually need Connect user needs with product strategy and requirements Set the proper expectations for everyone involved and ensure there are no big, expensive surprises later Use a simple method to determine which features and functions are truly important (and possible) Get all players in a project to agree on what constitutes value — both for users and for the business Uncover the things users don't know they need (but really do) Determine and control the scope of any project Demande de formation

Avec Didier Mazier, faites le point sur les techniques et les méthodes de conceptualisation créative. Que vous soyez chef de projet, designer UI/UX ou responsable de communication, vous apprendrez à concrétiser les idées. Vous comprendrez les notions de variantes et d’alternatives, et vous approfondirez la méthode Design Charrette. À la fin de cette formation, vous serez capable d'organiser des sessions de travail créatives et de modéliser vos projets. Topics include: Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

A modern user experience designer understands modern design concepts. They also have the research and analysis skills to design effective, compelling digital experiences across different mobile platforms, the web, and the Internet of things. This path will help you build the foundation for a solid career in UX design. Learn and apply the principles of user centered design. Create wireframes and graphics with industry standard tools like Illustrator and Sketch. Build a UX portfolio that includes interactive prototypes, user personas, and more. Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

Engaging, easy-to-use products don't appear fully formed in the minds of designers and product teams: they're the result of careful consideration, exploration, and study. Interaction designers are crucial players in the product design process, because they observe human behavior and use what they've learned to craft products that meet people's specific needs. In this course, join instructor David Hogue as he steps through the foundational processes and techniques required for interaction design. David begins by taking a look at key psychology concepts and how they can help us better understand how our people think, feel, and behave. He then takes a deeper dive into the methods and processes used by interaction designers to create considerate, engaging, and valuable products. Learn about the dimensions of interaction design, design thinking, design patterns, usability and accessibility, and more. Topics include: Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

When you think of UX design, you probably think of the digital aspects. But one key skill that’s often underestimated in UX design is sketching by hand. Sketching can often reveal aspects of your ideas that will make your designs more engaging and help you explore and communicate new ideas that yield real benefits. This course with UX designer Matt Corrall is for anyone working in or simply interested in honing skills in UX design. He starts with the very basics of sketching, so you don’t need to be an experienced sketcher or have any special artistic talent. Matt guides you through his own workflow of sketching in his work, breaks down different sketching techniques, and explains why and when to use them. He also provides some design and sketching exercises so you can practice on your own. If you’re looking to unlock some new skills to broaden, inspire, and enhance your UX design projects and workflow, grab some pens and paper and join Matt in this course. Topics include: Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

Le Material Design propose une approche graphique novatrice pour la conception de sites web et d'applications. Avec cette formation de Didier Mazier, vous explorerez la façon de structurer et de produire des contenus visuels adaptés à tous les périphériques pour faciliter le parcours et l'expérience de l'utilisateur. Cette formation est destinée à tous ceux qui ont à concevoir des interfaces performantes : designers web, graphistes, intégrateurs, développeurs, chefs de projets, web marketers, etc. Vous serez finalement capable de concevoir des interfaces plus claires, plus simples, plus pratiques et surtout plus agréables qui augmenteront les performances de vos sites et applications. Topics include: Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation

Hi there, aspiring Figma enthusiasts! Are you ready to embark on an exhilarating journey with me, Dan Scott, as we unlock the full potential of our Figma skills in the dazzling realm of UX/UI Design using Figma Advanced? This course is tailor-made for those who have already mastered the fundamental principles of UI/UX Design using Figma. If you've triumphed over my Figma Essentials course or have a sneaking suspicion that there's a treasure trove of unexplored tools, tips, workflows, and updates awaiting your discovery, then look no further! This course is your golden ticket to taking your UI/UX prowess to the next level. Together, we'll start by delving into the depths of multilevel nested autolayouts, and unravel the secrets used by UX professionals by learning: Workflow techniques, managing design assets, styles, components, grid and column layouts like true virtuosos. Learn how to use Variables and put them to work creating even more complete prototypes. Use variables to make Light & Dark Modes + Compact & Comfortable spacing versions of your components. You’ll then take your new knowledge of variables to understand and create your own Design Tokens. Unleashing the magic of advanced animation techniques, captivating users with animated background gradients and Houdini Text. Harness the power of Lottie animation files, breathing life into your designs. Crafting responsive elements that effortlessly adapt to any device, proving your design prowess knows no bounds. Unleashing the full potential of powerful images & video masking techniques, amplifying the visual impact of your creations. Mastering advanced typography features, transforming words into captivating works of art. Embracing the realm of AI, infusing your process with its genius to elevate your skills as a UX designer. Elevate your prototyping game, conducting user tests with finesse using advanced techniques. Unveiling sticky scroll buttons that stack, animated anchor points and booleans, and a host of other captivating effects. Creating enchanting dropdown menus, hover grow effects for images, and expanding search bars. Discovering the right accessibility tools & techniques, ensuring inclusivity and usability for all users. Becoming a variant boss, expertly taming unwieldy variants to just 1 or 2. Unveiling the secrets of seamless collaboration with designers, developers, and stakeholders. Mastering the art of exporting production-ready assets, bringing your designs to life beyond the realm of Figma. Unearthing professional workflow tricks & shortcuts, saving you precious time and skyrocketing your efficiency. Plus much more exciting advanced Figma goodness along the way! As you journey through this course, you'll acquire the skills wielded by UX professionals, gaining a profound understanding of the UX Design industry. From concept to a highly polished finish, you'll confidently manage your own UX projects ideal for your portfolio. Throughout the course, I'll assign assignments and projects that nurture your skills and empower you to create your very own unique UX design masterpiece for your portfolio. Don’t worry if this all seems overwhelmingly advanced right now, because the BYOL crew stands ready to support and guide you, ensuring your questions get answered. It's time to embrace the call to upgrade yourself and transcend from being a good UX Designer to a bona fide Figma UX Superhero! Unlock your potential, save the day, and let your design prowess soa Demande de formation

Learn the fundamentals to advance level of Axure RP skills to create an interactive prototyping for mobile device. Start learning prototyping with 10 hours online, video training of Axure RP 9 course. Axure RP 9 is the tool for creating wireframes that to quickly, easily and efficiently with completely new interface for your organization. Taking early feedback in design, so that you don't need to run at the end. Showcase your client how their design transform as the project go ahead. Demande de formation

Do you want to easily design accessible interfaces for digital products? But maybe you’ve been overwhelmed by the amount of information out there about accessibility, or don’t know where to start for just the design side of things? As a seasoned User Experience (UX) designer, experienced with Accessibility, I'm here to solve these issues for you! (Also, if you need to learn about WCAG 2.1 / 2.2 or your country's legal requirements this course has you covered! E.g. the U.S.'s Section 508 and Americans with Disabilities Act (ADA), India's Guidelines for Indian Government Websites (GIGW) and Rights of Persons with Disabilities Act (RPwD Act), the European Union's Web Accessibility Directive (EN 301 549) Web Accessibility Directive (2016/2102) and European Accessibility Act (2019/882), the United Kingdom's Equality Act (2010), or any others that are based on/reference the Web Content Accessibility Guidelines) The Problem: One of the big problems UX and Product Designers have is that, if we want to design accessible digital products, we have to dig through a HUGE stack of accessibility guidelines, and they tell us things like: For accessibility compliance, “a mechanism is available to allow the purpose of each link to be identified from link text alone, except where the purpose of the link would be ambiguous to users in general.” Or “Color is not used as the only visual means of conveying information, indicating an action, prompting a response, or distinguishing a visual element.” Does that give you clarity on how to specifically design an accessible interface and still look aesthetic? Not so much! The Solution: The solution, taught in this course, is a set of 51 essential best practices for designing accessible interfaces. And they are just the aspects of accessibility that apply to a designer’s job, which as a designer you are responsible for and have control over; we won’t get into the code. This course is based on the latest WCAG 2.1 and 2.2 Guidelines, so you’re getting the freshest information. Whenever new guidelines are released this course is promptly updated.  10 things you will get out of this course: Whether you design digital products yourself, or you oversee their design, with these best practices added to your toolbelt:  You will have a superior design process that enables you to design more accessible (and user-friendly) interfaces from the start.  You will be able to identify accessibility violations just by looking at an interface design!  You will stand out as an impressive, top-tier designer to your boss and clients (since few designers are well-versed in accessible design and accessibility for UX).  You will be loved by your developers for sending them mockups they don’t have to make accessibility changes to.  Your team will save time, and your client will save money, because there will be fewer changes needed at the end to meet accessibility compliance.  Your team and the client will be more safeguarded from lawsuits if and when your team has made a fully accessible digital product (because some groups can be sued for discrimination if their digital products do not meet accessibility and WCAG compliance).  You will receive an Accessibility certification. It certifies your completion of this training. Post your certification to your LinkedIn, list it on your resume or website, hang it next to your desk, and bask in your well-earned professional bragging rights!  You will be able to speak about Design Accessibility with confidence.  You will be prepared for any job that requires knowledge of designing for Accessibility.  You will be able to add this to your CV (put it under Professional Development as Accessibility for UX Designers, Udemy, and the year of completion). This will help you land a job!  This course is perfect for beginners! Before starting, you don’t need any foreknowledge of accessibility (or WCAG, ADA, or usability). Demande de formation

Pour beaucoup, le SEO (référencement naturel) peut sembler obscur, très technique voire risqué. Je l'ai constaté dans beaucoup d'entreprises : tout le monde s'accorde à dire que le SEO est important pour développer la visibilité de sa marque sur internet, mais trop peu ont les compétences pour mettre en place une stratégie de référencement naturel efficace. Faire appel à une agence peut se révéler intéressant, néanmoins il est indispensable de maîtriser les concepts clés du référencement naturel. Vous souhaitez vous former au SEO ? Vous êtes au bon endroit ! Ce cours a justement pour but de vous former et de vous apporter les compétences nécessaires pour : comprendre comment fonctionne le SEO et comment fonctionnent les moteurs de recherche, notamment Google ; trouver des mots-clés SEO, recherchés par les internautes, la base de toute stratégie SEO ; optimiser les pages et les contenus de votre site internet pour le référencement naturel ; optimiser la structure de votre site internet et comprendre en quoi l'expérience utilisateur (UX) peut avoir une influence, positive ou négative sur votre positionnement ; optimiser les critères externes (SEO Off Site) de votre site internet. Comprendre en quoi la popularité de votre site internet va améliorer votre SEO. On parle notamment d'acquisition de backlinks. Je vous dévoilerai plusieurs techniques pour développer proprement votre netlinking ; suivre et piloter votre stratégie SEO, notamment via des outils analytics. Après ce cours, vous serez en mesure : D'optimiser le SEO d'un petit site internet en totale autonomie ; de piloter des projets SEO ; d'échanger avec des professionnels du SEO (et les comprendre). Demande de formation

L'utilisation d'ordinateurs, smartphones et autres écrans se développe et les besoins en termes de visualisation deviennent de plus en plus spécifiques. De nombreux designers se spécialisent en retouche d'image ou en modélisation 3D afin d'adapter le design d'interface aux besoins des utilisateurs. Dans ce cours, Nicolas Levé, fondateur de Wido, vous fait découvrir le logiciel Sketch pour créer vos propres compositions de manière professionnelle. Ensemble, vous créerez des artboards et vous organiserez votre espace de travail. Vous aborderez également la création de compositions complexes, l'utilisation des symboles et l'export de votre travail en vue d'une diffusion ou d'un partage. Topics include: Ce cours n´est disponible qu´en anglais. Si ce n´est pas un problème pour vous, soumettez votre demande. This course is in French only. If this is not a problem for you, by all means go ahead and apply. Demande de formation